Internal SEO optimization of the site – eliminates errors on the web resource, improves performance, and makes it as effective as possible not only for search engines but also for users.
External optimization is the work with the reference mass, that is, a set of works, the purpose of which is to make your site referred to as many other resources on the Internet. Often, such resources are social networks, portals, Internet platforms, blogs, news and information portals, and sites with similar themes.