AP Education

SEO and GEO growth for an educational holding
apeducation case study
Client AP Education
Description AP Education is a Ukrainian educational holding that brings together online courses, a school, and a university under one brand. The project included three separate subdomains and a blog, each with its own audience, structure, and search demand.
Objective
The goal was to build a strong SEO foundation for all three directions and at the same time secure visibility in AI search. We needed to grow organic traffic, launch a scalable content system, and make AP Education visible in ChatGPT, Perplexity, Gemini, and Google AI Overview.
apeducation case directions
What was done:
Built technical SEO infrastructure for three subdomains and a shared blog. Created a clustered site structure based on separate competitor analysis for each direction. Launched a content system with blog articles and landing pages for courses, school, and university. Applied a selective link building framework with strict donor quality criteria. Started GEO and AEO optimization for visibility in LLM-based search results.
Websites
courses.ap.education, school.ap.education, university.ap.education Three separate sites with one growth system behind them.
AP education in top1 GEO AEO
apeducation seo growth
Result
Total clicks grew 7.8x in 6 months, from 59 to 461 per month. Total impressions grew 10.1x across the three subdomains. AP University reached #1 visibility for the query about the best online universities in Ukraine with an international diploma in ChatGPT and Google AI Overview.
By direction, clicks grew from 44 to 155 for Courses, from 12 to 130 for School, and from 3 to 176 for University. The project combined classic SEO growth with early LLM visibility gains.