SEO and website promotion
We win positions in Google and Bing that drive conversions — not just traffic. We pick keywords by buyer intent, not by search volume, and we report on what closes deals. From $1,500/month.
Three types of SEO agencies — and why we’re the third
Most agencies are Type 1 or Type 2. Both look decent on slides and both leave your CFO unhappy.
Most SEO agencies
chyzh.agency
Type 1 — audit factories churn out 80-page PDFs every quarter and call it «service». Type 2 — content mills write piles of generic articles that don’t move the pipeline. We deploy fixes and report on revenue — not on vanity metrics.
How we run SEO: 5 steps
Every sprint — specific URLs with specific outcomes. Not «improve content quality», but «page X → top-3 for query Y by end of sprint».
Discovery (Week 1)
A 60-minute call with the founder and marketing lead. We map your sales funnel, identify which deals SEO actually influences, and lock in the commercial layer of the keyword strategy. Without this, everything downstream targets the wrong pages.Audit (Weeks 1-2)
A technical sweep across 80+ checkpoints — crawl, Core Web Vitals, indexation, schema, hreflang, internal linking. Benchmarked against the 3 top organic competitors. We see what’s really blocking top-3.Plan (Week 3)
A sprint-based 90-day roadmap. Every sprint — specific URLs with specific outcomes. You can see what you’re paying for.Implementation (Weeks 4+)
We deploy fixes through your CMS or alongside your developers. Technical changes — in weeks 4-5. Content — weekly. Links — in batches. No «we’ll hand over recommendations» — we ship to production.Iteration (Ongoing)
A monthly business review with three metrics: top-3 delta, assisted conversions, organic revenue. What works — we scale. What doesn’t — we close in week 5, not in month 6.First top-10 results — within 30-45 days. Top-3 for primary commercial queries — 90-180 days. Revenue impact compounds from month 4 — that’s when the pipeline contribution becomes visible in your CRM.
What’s included in SEO services
Six workstreams run in parallel — without stopping your current traffic.
Technical SEO
Crawlability, Core Web Vitals (INP < 200ms, LCP < 2.5s, CLS < 0.1), structured data, hreflang, sitemap hygiene, indexation control. If Google can’t cleanly crawl the site — everything else is purely theoretical.On-page optimization
Title tags, H1-H3 hierarchy, internal linking architecture, content depth on priority URLs. We rewrite, not just recommend. Page by page across your top 20-50 commercial URLs.Content strategy and semantic core
Keyword clustering by intent. A topical authority map — what to publish, in what order, with what internal linking. Content built for commercial intent, not informational filler.Link building
White-hat outreach to topically relevant sites. Named-domain backlinks, not network spam. We disclose every link we earn — no «secret sauce».Analytics and reporting
GA4 audit, Search Console integration, a Looker Studio dashboard tailored to your sales funnel. A monthly business review focused on revenue attribution — not on session counts.Local and multilingual SEO
Google Business Profile optimization. WPML/hreflang done right — we’ve fixed multilingual setups on sites with 1M+ pages. Per-locale content strategy where the market actually exists.Who benefits most from SEO with us
The biggest return comes in niches where the organic channel is meant to drive a predictable pipeline.
B2B SaaS (Series A-C)
You need a predictable organic contribution to pipeline. We work bottom-of-funnel queries first — comparison terms, integration searches, «vs competitor» — then build topical authority around them.Fintech and Legal
High-value transactions, regulated content, E-E-A-T requirements. We’ve built SEO for crypto licensing, AML compliance, legal services. Author bios with real credentials, named-expert content.E-commerce ($1M-50M GMV)
Category architecture, product schema, faceted navigation, pagination control. We’ve rebuilt category structures that doubled mid-funnel revenue in a quarter.Healthcare and MedTech
YMYL territory — Google demands real authority. We work with named clinicians, build evidence-based content, and deploy MedicalCondition / MedicalProcedure schema correctly.EdTech and online education
Long-tail intent queries (curriculum questions, certification paths, comparison). Search Console mining, cluster-based content production, conversion-focused landing pages.How much SEO costs
The base package — from $1,000/month. That’s enough to lay the foundation and start moving positions.
For businesses under $1M revenue, blog-led growth.
- Audit once a quarter + critical fixes
- 4 URL on-page optimizations / mo
- 1 content piece / mo
- Tracking 50 keywords
- Monthly PDF report + business review
- Shared SEO specialist
For businesses at $1-10M revenue, scaling organized through organic.
- Everything in Starter
- Full audit + ongoing implementation
- 12 URL on-page / mo
- 4 pieces / mo
- 5-10 white-hat backlinks / mo
- Tracking 200 keywords
- Bi-weekly dashboard + monthly business review
- SEO lead + specialist
For businesses at $10M+, multi-market presence, in need of a dedicated team.
- Everything in Growth
- Continuous monitoring + dedicated engineer
- 25+ URL on-page / mo
- 12+ pieces / mo
- 15-25 backlinks / mo
- Tracking 500+ keywords (multilingual)
- Real-time dashboard + monthly business review
- Dedicated team: lead + specialist + content + outreach
All plans include a monthly business review and reporting with revenue attribution. No setup fee. Minimum 3 months, then month-to-month.
What kills SEO budgets — and how we prevent it
Four real reasons why most SEO retainers fail.
Endless audits, zero implementation
Some agencies churn out 80-page PDFs every quarter and call it «service». You pay $30k a year and the site stands still. We deploy fixes through your CMS or ours — implementation is the deliverable, not a report.
Content factories that look like content marketing
Generic 2000-word articles to a brief, optimized for nothing. They rank on low-intent informational queries and don’t move the pipeline. We write fewer, but long-tail commercial pages that actually convert.
Toxic links that trigger a manual action
Cheap link packages from PBNs and farms — they work until they don’t, then the site loses 60% of its positions overnight. We disclose every link we build, target named domains, and run a quarterly disavow audit.
Vanity metrics that hide real problems
«+200% sessions» sounds great until you check that revenue is flat. A metric not tied to revenue doesn’t go on the dashboard.
No «let’s wait a year». First top-10 visits — within 30-45 days. First assisted conversions from organic in GA4 — from day 60. If a sprint isn’t moving the metrics by the end of month 2 — we close it and change the strategy.
When you’ll see results
First wins — in months, steady growth — within a year.
Technical fixes and quick wins
Technical fixes deployed. Quick wins on existing top-20 keywords pulled into top-10. First on-page work in production. Search Console shows improved crawl and indexation in week 3.
Top-3 and first assisted conversions
Top-10 keywords start migrating into top-3. New content pages enter the ranking. Links arrive in batches. Assisted conversions from organic start showing up in GA4 — usually around day 60.
SEO becomes a compounding asset
New pages rank faster (topical authority effect). Top-3 positions hold and stabilize revenue. For most clients, SEO’s share of the pipeline crosses 25% by month 6, 40%+ by month 12.
Exact timelines depend on three factors:
→ Site baseline — how ready the technical side and current SEO are.
→ Niche competitiveness — fintech and legal are tougher than niche B2B services.
→ Target markets — a multilingual rollout adds 30-60 days.
An exact estimate — on a free 30-minute session.
How we measure success: 3 metrics tied to revenue
No impressions or sessions in headline reporting. Only what your finance team sees.
The number of keywords that moved into top-3 this month. Top-3 captures 75% of organic clicks on buying-intent queries.
GA4 attribution in a 30-day window. Tracks every conversion where an organic landing page was in the path.
Per-URL revenue attribution. Lets us prioritize the next sprint cycles around what actually brings in money.
Recent SEO work
Gofaizen & Sherle
A law firm with crypto licensing in the EU.
A WPML/Yoast misconfiguration hid 158 Russian-language pages from indexation. The RU market — invisible.
A 4-layer fix (WPML options + per-page meta + custom mu-plugin) + Person/Article/Service schema on 163 of 165 priority pages. Indexation restored, RU traffic recovered.
AML Certification Centre
A certification body with AML compliance in Estonia.
The site was missing security headers, which slowed down trust signals.
Cloudflare Transform Rules with a full security header stack (HSTS, CSP, X-Frame-Options, Permissions-Policy). Lighthouse 95+ — and trust signals fixed.
AP.education
An online education platform with massive organic visibility.
Build a 24-month SEO roadmap and a cluster-based content strategy across priority topic groups.
The 2025-2026 roadmap in execution, Search Console growth tracked monthly. The cluster strategy is showing its first top-3 positions.
M-tac Shop
A tactical e-commerce retailer in Ukraine.
OpenCart legacy with pagination cannibalisation, a broken sitemap, no llms.txt, weak H1.
Pagination canonical + noindex + 404 handling, a static sitemap with priority/lastmod, an AI-bot-friendly robots.txt, a rewritten H1. The foundation rebuilt for category scaling.
AquaPro
A manufacturer of water treatment systems in Ukraine.
A full technical audit with implementation after accumulated site issues.
The audit dashboard rebuilt from January 2026 data. A continuous optimisation cycle with a monthly business review.
LATAM expansion
Launch of an international division in the Latin American market.
Enter a new market from scratch — Spanish landing pages, localized keyword research.
Hreflang configuration, regional Google Business Profile setup. Visibility in a new market from zero to top-20 in the first quarter.
Why chyzh.agency for SEO
Not «another agency that added SEO to its price list». 12 years in digital, a dedicated SEO practice since 2013.
12 years of SEO at scale
We’ve worked on sites with 1M+ indexed pages. Architecture, crawl budget, indexation control, internal linking at scale — these are different problems than a 100-page brochure site, and we’ve solved them.
A full in-house team
SEO lead, technical specialists, content team, DevOps for on-site changes, analytics for revenue tracking. It all comes from one team that talks to each other.
Conversion-focused, not vanity-focused
We say «no» to engagements where the brief is «more traffic». Traffic without conversion attribution is a cost center. Pipeline contribution is the only metric we agree to.
Frequently asked questions
How long until SEO results?
First top-10 visits show within 30-45 days on low-difficulty long-tails. Top-3 for primary commercial queries — usually 90-180 days. Revenue impact compounds from month 4 — that’s when the pipeline contribution becomes visible in your CRM.
What's included in a monthly SEO retainer?
Technical fixes deployed (not just proposed), on-page work on 4-12 priority URLs/mo, 1-4 new pieces, 5-15 white-hat backlinks, a monthly business review with revenue attribution. Scope scales with the plan — details in the Pricing section.
How is SEO different from PPC and when does each make sense?
PPC — pay per click, stops when the budget runs out. SEO is an asset. Once a page is in top-3, it keeps bringing organic traffic at a marginal ongoing cost. The best portfolios run both: PPC for fast tests and brand defense, SEO for compounding revenue.
How do you measure success — what reports do I get?
Three metrics on the dashboard: top-3 position delta, assisted conversions from organic, revenue from organic landing pages. A bi-weekly dashboard, a monthly business review call. No impressions or sessions in headline reporting — that’s vanity until it’s tied to revenue.
What business size does SEO make sense for?
Somewhere from $500K to $50M in annual revenue. Below $500K — paid ads are usually faster. Above $50M — SEO becomes an enterprise program with several specialists. Our sweet spot is businesses at $1-15M, where SEO can grow from 10-20% of the pipeline to 30-50% within 12 months.
Do you also do AI-search visibility (ChatGPT, Perplexity)?
Yes, but it’s a separate service. Google SEO is the foundation. AI engines cite pages that already rank well in classic search, so we recommend stabilizing Google before the AI layer. Once the foundation is ready, our GEO/AEO/AIO service expands visibility across AI engines.
A word from the specialist who’ll run your project
“Most SEO retainers fail because they optimize for impressions instead of revenue. We take 20-50 commercial-intent URLs, work them hard, measure assisted conversions, and ignore the rest. That’s the whole game.
Dmytro PopriadukhinHead of SEO · chyzh.agency · 12 years of SEO · 1.2M+ keywords in top-10
Need more than Google SEO?
Most clients start with the SEO foundation. Then they add the AI search layer once Google positions stabilize. Both in parallel — the strongest position for 2026.
AI SEO / GEO / AEO →
Need visibility inside ChatGPT, Gemini, Perplexity, Google AI Overviews? A separate service on top of foundational SEO.Full-cycle marketing strategy →
Need full marketing operations — SEO + PPC + content + analytics turnkey.Website development →
Is the site itself the blocker? Slow, broken, or outdated. We build from scratch or rebuild.Online store development →
An e-commerce platform ready for SEO at scale — with the right category architecture and product schema.Ready to win top-3 in Google?
A free 60-minute strategy session + a live audit of your top-10 pages — we’ll tell you what’s blocking top-3. No slides, no follow-up email pitch.