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Marketing Strategy Growth Strategy Brand Positioning Go-to-Market Product Launch

Karina Fedorova

Head of Marketing

I build marketing systems, not chaotic ad launches. I develop acquisition strategies, brand positioning, and product launches from zero. 7+ years working with online businesses across different niches.

Fedorova Karina
7+Years in marketing
50+Marketing strategies
10+Brand launches
20+Sites
Про спеціаліста

Як я працюю

I specialize in building marketing systems for online businesses, from positioning and communication strategy to launching marketing channels and growing a product in the market. I combine strategic planning, data analytics, and hands-on experience scaling projects.

I work with businesses that need a clear marketing system: defining target audience, building Customer Journey, structuring sites and communications, shaping the brand, and launching campaigns. My approach is to integrate marketing into the company’s business strategy. That’s what gives scalable solutions for steady growth.

I've spent 7+ years working with online businesses across different niches, where marketing needs a real system, not random ad pushes. I combine strategic thinking, data analytics and hands-on experience launching and growing projects, which lets me build marketing that ties into business goals and delivers steady growth.

Навички та сертифікати

Стек і експертиза

Growth StrategyMarketing Systems DesignRevenue & Funnel StrategyBrand PositioningGo-to-Market StrategyCustomer Journey MappingUnit EconomicsMarketing AnalyticsMeta AdsGoogle Ads
Освіта й розвиток

Освіта та конференції

2009–2014
Engineering degree
Dnipropetrovsk National University
Google Tag Manager Fundamentals,
Google Digital Academy
Facebook Performance Pro++
Targetorium
Mastering Digital Marketing with AI
Targetorium
Introduction to Mobile Marketing
Appbooster Academy

Growing your business is our job

Comprehensive promotion, website development and strategic marketing.