Google Ads contextual advertising that brings sales — not clicks
We set up and run Google advertising toward a single goal — profit, not “nice” metrics. We look at ROAS and cost per lead, not impressions. Official Google Partner. $1,000,000+ in revenue generated for clients.
Three types of advertising contractors — and why we’re the third
Most advertisers got burned on Type 1 or Type 2. The budget goes out, clicks come in, but leads and sales — none.
Beginner freelancer / conveyor-belt agency
Us — chyzh.agency
Oleg Belyakov has run advertising for 7+ years and holds the full Google Ads 2026 certification stack — Search, Shopping, Display, video campaigns, performance measurement. We work as an official Google Partner: we get access to beta tools before their public release.
How we launch and run advertising: 5 steps
First we get into your economics — how much a customer costs, the average order value, the margin. Without that, advertising is a lottery.
Audit and unit economics (Week 1)
We look at current campaigns (if any) and calculate the acceptable cost per lead and per customer based on your margin. We determine whether advertising will pay off at all — and under what conditions.Strategy and structure
We gather keywords by intent, build the campaign structure (Search / Performance Max / Shopping), prepare negative keywords, and set up conversion tracking and GA4. Without correct conversions, advertising is blind.Creatives and landing pages
We write ads around the customer’s pain point (Oleg generates 15-20 variations, we test the strongest). We check landing pages for speed and conversion — traffic to a slow page = wasted budget.Launch and algorithm learning
We start in a controlled way and let Smart Bidding gather data. The first 2 weeks are the learning phase: we don’t tinker with campaigns every day, but we keep a hand on the pulse.Weekly optimization and scaling
We clean search terms, add negative keywords, and reallocate budget toward what brings leads. We scale the winners. Every month — a report with numbers: leads, CPL, ROAS, revenue.Transparency guarantee. The ad account is yours, and you see the budget in real time. No “our own” accounts where you lose the data and optimization history after we part ways.
What Google Ads management includes
The full cycle — from the first audit to weekly optimization. All in one team.
Search advertising (Search)
Campaigns for commercial queries: “buy”, “order”, “price”, “service + city”. Intent-based structure, negative keywords, A/B ad testing. The hottest traffic — people already searching for you.Performance Max and smart campaigns
Launching and correctly configuring PMax: feeds, audiences, conversion signals, excluding branded traffic. We control the algorithm rather than leaving the budget to run on its own.Shopping advertising (Shopping / Merchant Center)
Merchant Center setup, product feed optimization, Shopping campaigns for online stores. Product cards with price and photo — the highest conversion in e-commerce.Display, video and remarketing
YouTube Ads, the display network, remarketing to those who visited the site but didn’t buy. We bring back the “warm” audience for pennies compared to cold traffic.Analytics and conversion tracking
GA4, Google Tag Manager, goal and event setup, offline conversion import. A Looker Studio dashboard. Without correct conversions, optimization is impossible.Budget protection
Negative keywords, automated rules that pause ineffective ads, bot-traffic control, excluding irrelevant placements. We save 15-30% of the budget in the first 60 days.Search, Performance Max or Shopping — what to choose and when
Three working campaign types for different tasks. At the start it’s almost always Search; we add PMax and Shopping once there’s data and a product feed.
| Type | What it is | When to choose | Control |
|---|---|---|---|
| Search | text ads on a search query | services, hot demand, exact keywords | maximum — you see queries and bids |
| Performance Max | auto-campaign across all Google networks | e-commerce with a feed + remarketing, conversion data available | low — the algorithm decides on its own, audience control needed |
| Shopping | product cards with price and photo | online stores, comparing products by price | medium — via Merchant Center and the feed |
Merchant Center — a mandatory requirement for Shopping and product PMax: the product feed (name, price, availability, photo) is uploaded there. Feed setup is included in the launch.
Who benefits most from advertising with us
The biggest effect — where there’s margin to acquire a customer and a clear product.
Online stores (e-commerce)
Shopping + Performance Max + abandoned-cart remarketing. We work on ROAS and cost per order. We have experience with Merchant Center and product feed.Services and B2B (lead generation)
Search advertising for hot commercial queries + landing pages for the lead. We calculate the cost per lead and bring it down to a profitable level.Local business
Advertising tied to a city/district, calls straight from the ad, Google Business Profile. “Service + city” — the cheapest hot lead.Mobile apps (UAC / App campaigns)
Campaigns for installs and in-app target actions. We work together with our mobile team — from ASO to advertising.New product launch
A quick demand test through advertising before full SEO. In 2-3 weeks we see whether there’s demand and at what price.How much Google Ads management costs
Payment for management — separate from the ad budget (you pay the budget to Google directly from your account). Setup from scratch — a one-time from $300.
For small businesses with a budget up to $2,000/mo. One or two campaigns, focused on leads.
- Setup from scratch (from $300 one-time)
- Search campaign + negative keywords
- Conversion tracking + GA4
- Basic remarketing
- Optimization 2 times a month
- Monthly report
For businesses with a budget of $2,000–10,000/mo. Several campaign types, weekly optimization.
- Everything in Start
- Search + Performance Max + Shopping
- YouTube / display + remarketing
- A/B testing of ads and landing pages
- Looker Studio dashboard
- Weekly optimization
- Report + strategic call every month
For large stores and budgets from $10,000/mo. Several markets, complex feeds, a dedicated specialist.
- Everything in Growth
- Several countries / languages
- Complex product feed + automation
- Offline conversion import + CRM
- Dedicated specialist + analyst
- Real-time dashboard
- Weekly calls
An honest promise. In the first 60 days we’ll save 15-30% of the budget on irrelevant clicks — or we’ll refund the management fee for the first month. The ad account always stays yours.
Where the ad budget leaks — and how we close it
Four reasons why advertising “doesn’t work” in 80% of cases.
No negative keywords — you pay for junk traffic
“free”, “DIY”, “jobs”, irrelevant cities. Without cleaning search terms, up to 30% of the budget goes to clicks that will never buy. We manage negative keywords weekly.
Conversions not set up or broken
If Google can’t see what brings leads, Smart Bidding optimizes “blindly”. We check and set up correct conversion tracking before any scaling.
Performance Max "eats" branded traffic
PMax likes to claim cheap branded clicks for itself and show a “pretty” ROAS. We set up brand exclusion to see real performance on a new audience.
Traffic to a slow or non-converting landing page
You can set up advertising perfectly, but if the page loads for 6 seconds or doesn’t lead to a request — the budget burns. We check landing pages before launch.
The audit will show everything. In the free audit we’ll find exactly where your budget leaks — even if you’re not planning to work with us.
When you’ll see results
Advertising delivers traffic from day one — but it builds controlled performance in stages.
First leads + learning phase
Campaigns start, the first clicks and leads come in right away. Smart Bidding gathers data. We don’t judge performance in the first 2 weeks — the algorithm is still learning.
Cost per lead drops
We clean queries, turn off what’s ineffective, reallocate budget. CPL usually drops by 20-40%, conversions grow at the same budget.
A predictable flow of leads
We know the cost per lead and per customer, scale the winners, add new campaign types. Advertising becomes a predictable sales channel with a known ROAS.
How we measure success: 3 metrics that show the money
No “impressions” and “clicks” in the main report. Only what affects your profit.
How much revenue each hryvnia invested in advertising brings. The main metric for e-commerce. Target: above the break-even point by margin
How much one request/lead costs. The main metric for services and B2B. Target: −20-40% in the first 2 months
How much it costs to acquire one buyer, accounting for the lead-to-sale conversion. Target: below the customer’s LTV
Why clients trust us with advertising
01 — Official Google Partner
Google Partner status + the full Google Ads 2026 certification stack (Search, Shopping, Display, video, performance measurement). Access to beta tools before public release. [Check the status in Google Partners →]
02 — We think about money, not clicks
Before launching, we calculate the unit economics. If advertising won’t pay off — we’ll say so honestly and suggest another channel. $1,000,000+ in revenue generated for clients.
03 — Advertising is part of the full cycle
Alongside it: SEO, landing-page development, analytics and mobile apps. We don’t pour traffic onto a broken page — we can fix it ourselves.
Frequently asked questions
What ROAS counts as profitable for me specifically?
Depends on the margin. Break-even ROAS = 1 ÷ margin. If the margin is 25%, the break-even ROAS is 4.0 (for $1 of advertising you need $4 of revenue to break even). At a 50% margin the break-even ROAS = 2.0. So a “good ROAS” isn’t a universal number — it’s your margin plus the profit you want. In the audit we calculate your break-even point before launch.
Why can't you start with a minimal budget?
Smart Bidding (Google’s automated bidding) learns on conversions. For the algorithm to exit the learning phase, you need about 30 conversions in 30 days per campaign. If the budget yields 3-5 conversions a month, the system can’t learn in time, bids jump, and the money goes into testing. So we calculate the minimum budget from the target cost per lead × ~30, not “however much you can spare”.
How much budget do you need for advertising in Google?
Depends on the niche and competition. For a demand test in services — from $300-500/mo of ad budget. For e-commerce usually from $1,000/mo so the algorithm has enough data. In the free audit we’ll calculate the minimum budget for your niche and margin specifically.
How is the management fee different from the ad budget?
These are two separate amounts. The ad budget you pay to Google directly from your account — this money goes toward showing your ads. The management fee (from $500/mo) is our work: setup, optimization, analytics, reports. The account is always yours.
When will the first leads come?
The first clicks and leads come from the first day of launch. But the first 2 weeks are the algorithm’s learning phase, so we assess real performance from the 3rd week. The cost per lead usually drops by 20-40% over the first 2 months of optimization.
Who owns the ad account?
You do. We set up advertising in your Google Ads account — you see the budget and stats in real time. After the collaboration ends, the entire account, history and settings stay with you. No “our own” accounts where you lose the data.
Advertising or SEO — which to choose?
Advertising delivers traffic immediately, but works only while you pay. SEO delivers traffic for free, but takes 3-6 months to build up. The best option — together: use advertising to test demand and keywords while building SEO in parallel. On a call we’ll advise where to start for you specifically.
Can I run advertising myself based on your audit?
Yes — the audit will show specific problems and growth points, and you can fix them yourself. But Google Ads gets more complex every year (Performance Max, Smart Bidding), and a mistake in conversion setup costs real budget. The audit is free, with no obligations.
Clients whose advertising we run
Stores and services where paid traffic works together with the site and analytics.
AquaPro
An online store of pool equipment — product advertising and Shopping for the product catalog.
View case →
Tikkurila Shop
A paint store — Performance Max and Shopping for the product feed and seasonal demand.
View case →
Gofaizen & Sherle
Lead generation for fintech — search advertising for key licensing services.
View case →A word from the specialist who will run your advertising
“I’m not interested in how many clicks you have. All that matters is how much you earned thanks to advertising. I dive into the project to the depth of the Mariana Trench: niche, audience, margin, competitors. Whoever owns the information owns the result. Advertising should bring money, not painted-on metrics.
Oleg BelyakovHead of Ads · chyzh.agency · 7+ years · full Google Ads 2026 cert stack · $1M+ revenue for clients
Advertising is only part of the funnel
The strongest result — when advertising works together with SEO, landing pages and analytics. All in one team.
SEO promotion →
Free organic traffic in Google. We test demand with advertising; SEO makes it cheaper in the long run.AI SEO / GEO / AEO →
Visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews — a new channel where competitors aren’t working yet.Landing-page development →
A fast conversion page for advertising. Traffic to a broken landing page = wasted budget.Marketing strategy →
If you need the full plan: advertising + SEO + content + analytics turnkey.Ready to calculate whether advertising will pay off?
A free advertising audit + a 30-minute call. We’ll find where the budget leaks, calculate the minimum budget for your niche, and give an honest answer — whether it’s worth launching or not. No obligations.